SEO stands for Search Engine Optimization, the process of improving your website’s visibility in search engines like Google. When done right, SEO helps your website appear on the front page of results when someone searches for keywords related to your products or services.
It’s not just about ranking higher. It’s about getting the right people to find your business when they’re actively looking for what you offer.
There are three main types of SEO most businesses focus on:
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On-Page SEO – Optimizing content, keywords, images, and meta tags directly on your website to help search engines understand your site.
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Off-Page SEO – Building quality back links and brand mentions across the web to boost your authority and credibility.
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Technical SEO – Improving the backend structure of your website, such as site speed, mobile-friendliness, and crawlability to ensure search engines can properly index your pages.