Crystal Hair & Beauty is a ladies-only salon located in the heart of Auburn, NSW, offering a full range of services including hairdressing, laser treatments, skin needling, and beauty therapy. Known for their welcoming atmosphere and professional care, Crystal Hair & Beauty has built a loyal local following by helping women feel confident and beautiful.
Their team of skilled professionals brings years of experience in modern beauty techniques, all delivered in a clean, private, and relaxing environment. Whether it’s a fresh haircut, advanced skin treatments, or laser services, Crystal Hair & Beauty is trusted by women across Auburn for high-quality, affordable beauty care.
In early 2023, Crystal Hair & Beauty partnered with ManageM8 to boost their online presence through Google Ads for beauty salon services and SEO improvements, targeting the competitive local market in Auburn, NSW.
Goals:
Increase local search visibility on Google,
Improve rankings for high-intent keywords like “hairdresser Auburn” and “beauty salon near me”,
Drive more bookings and enquiries using Google Ads for beauty salon treatments.
We developed a targeted digital strategy designed specifically for Crystal Hair & Beauty, combining local SEO improvements with a high-converting Google Ads for beauty salon campaign. Our approach aimed to boost organic visibility, attract more local clients, and generate consistent leads across search and maps. The strategy focused on:
We optimized Crystal Hair & Beauty’s website for high-intent local search terms like “beauty salon Auburn” and “hairdresser near me”, ensuring the business showed up when local customers searched.
We fully optimized their Google Business Profile with accurate info, services, images, and location tags to improve visibility in Google Maps and local pack results.
We launched laser-targeted Google Ads for beauty salon services, driving traffic to dedicated landing pages with strong calls-to-action, achieving over 1,200 clicks at a low CPC.
We resolved technical SEO issues across the site, including meta tags, image optimization, and mobile responsiveness, boosting user experience and search engine performance.
Since partnering with ManageM8, Crystal Hair & Beauty has seen strong results from our SEO enhancements and Google Ads for beauty salon campaign. The data below shows a clear increase in visibility, traffic, and customer engagement within just 60 days of launching the strategy.
Through a blend of local SEO expertise and precision-tuned Google Ads for beauty salon campaigns, Crystal Hair & Beauty achieved top-tier visibility across some of Auburn’s most competitive keywords and fast.
Within just weeks of launching our strategy, Crystal is ranking in the Top 3 search positions for high-volume, high-intent keywords that drive real local traffic:
These aren’t vanity keywords, they’re phrases that real customers in Auburn are actively searching for. By securing these rankings, Crystal Hair & Beauty now appears on Google’s front page for nearly every variation of salon and beauty services in their area.
This visibility didn’t just boost traffic, it drove qualified leads from people ready to book, helping the salon grow its clientele consistently.
To boost immediate visibility and lead generation, we ran a high-performing Google Ads for beauty salon strategy tailored to Crystal Hair & Beauty’s most in-demand services, hairdressing and skin needling.
Here’s what the campaign delivered:
✅ 1,230+ total clicks
✅ 119,000+ impressions
✅ Average CPC: just $0.87
✅ Total ad spend: $1,066
Breakdown by service:
Hairdresser Salon Ads
872 clicks from $792.27
Targeted high-intent local keywords like “hairdresser Auburn”
Skin Needling Ads
354 clicks from $274.62
Designed to convert people searching for non-surgical beauty treatments in Auburn
By combining SEO with Google Ads for beauty salon services, we helped Crystal dominate both organic and paid search results, generating consistent, qualified traffic from their local area without wasting budget.
$71K in ecommerce sales from $46K in Google Ads. Strong ROAS and growth in just 3 months.
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