Google Ads (formerly Google AdWords) is the world’s biggest PPC platform. It lets your business show up on Google search results and across Google’s network (like YouTube and partner websites).

There are two main types of Google Ads most businesses use:

1. Search Ads – Text ads that show up at the top of Google when someone searches for something related to your product or service.

2. Display Ads – Image or banner ads that show across websites, apps, and YouTube to raise awareness and stay top-of-mind.

Benefits of using Google Ads:

• Reach people actively searching for what you offer

• Appear above your competitors on search results

• Track every dollar spent with clear data and reporting

• Only pay for clicks (not just views)

For example:
If you run a mobile car detailing business, your ad could appear every time someone searches “car detailing near me” in your area. That means your business is front and center when someone is ready to buy — and you're only paying if they click.

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Search Engine Marketing (SEM) is a powerful way to get your business in front of people who are already searching for what you offer. It’s fast, targeted, and cost-effective when done right.
 SEM includes things like keyword research, competitor analysis, ad setup, campaign tweaks, and performance tracking. But running a successful SEM campaign takes more than just tools, it takes experience.

That’s where ManageM8 comes in. Our team helps you:

• Show up at the top when it counts most.

• Stretch your ad budget for maximum returns.

• Target people who are actually interested in what you sell.

Make smarter moves using real data.

Turn clicks into customers with strong copy and creative.

Being on the front page of Google is no longer optional. Let’s help you get there.

Pay-Per-Click, or PPC, is an online advertising method where you only pay when someone clicks on your ad.

Here’s how it works:

• You create an ad and choose specific keywords (things people might type into Google, like "plumber Blacktown" or "buy gym supplements").

• Your ad appears when someone searches for those keywords.

• You’re only charged if that person clicks on your ad and visits your website.

PPC is perfect for small to medium businesses because:

• You control the budget – Set a daily or monthly cap.

• You get fast results – Ads can start driving traffic within hours.

• You target real customers – You can choose who sees your ads based on location, age, gender, and interests.

• It’s measurable – You see exactly how many clicks, leads, and sales came from your ads.

Whether you're a local service provider, online store, or B2B company, PPC helps bring the right people to your website at the right time.

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Performance Max is Google’s all-in-one advertising campaign that helps you reach more people across Search, YouTube, Display, Gmail, Maps, and more all from a single campaign.

Instead of juggling multiple ad setups, you run one smart campaign that automatically adjusts and shows your ads to the right people at the right time.

Here’s why businesses love it:

• One campaign that covers all of Google’s platforms.

• Smarter targeting based on real-time data and user behavior.

• More visibility, better placements, and less wasted ad spending.

• Higher chances of converting by showing up where your audience already is.

• Powered by Google’s machine learning to improve performance over time.

At ManageM8, we’ll set you up with a Performance Max campaign built to deliver real results. Ready to give it a go? Let’s talk.

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