Best Auto Roof Lining is a Melbourne-based specialist in vehicle roof lining repairs, known for delivering fast, affordable, and high-quality restoration services. Whether it's sagging headliners or complete replacements, their team is trusted by car owners across Melbourne for professional results and friendly service.
With a reputation built on word of mouth and repeat business, Best Auto Roof Lining sought to expand their reach through digital marketing. That’s where ManageM8 stepped in, leveraging tailored marketing for roof lining businesses to bring in steady leads using a low-budget, high-impact strategy.
In mid-2024, Best Auto Roof Lining partnered with ManageM8 to increase local awareness and generate direct enquiries through Meta Ads and Google Ads, specifically tailored for roof lining businesses operating in a highly competitive Melbourne market.
Goals:
Drive more direct inquiries and messages through Meta Ads
Reach vehicle owners in Melbourne are actively searching for roof lining repairs.
Use low daily budgets effectively to maximize return on ad spend.
Build a replicable model of marketing for roof lining businesses that delivers consistent leads affordably
We optimized Best Auto Roof Lining’s online presence for high-intent local search terms like “roof lining repair Melbourne” and “car roof lining fix near me”, ensuring the business showed up when local customers searched for relevant services.
We fully optimized their Google Business Profile with service info, geo-targeted tags, and high-quality imagery to improve rankings on Google Maps and appear in the local pack for relevant roof lining searches
We launched precision-targeted campaigns across Meta and Google Ads for roof lining businesses, directing traffic to simple landing pages with strong calls-to-action, driving over 728 customer actions at an unbeatable cost per result.
Since partnering with ManageM8, Best Auto Roof Lining has achieved outstanding results through our strategic marketing for roof lining businesses, using both Meta Ads and Google Ads. This dual-channel approach boosted customer actions, drove targeted traffic, and significantly increased local visibility in Melbourne all with a lean $5 daily ad spend.
To rapidly generate leads for this Melbourne-based roof lining specialist, we launched a Meta Ads campaign tailored specifically for trades and local automotive services. With a total spend of just $358.50, we delivered:
265 direct message leads from people actively needing roof lining repairs
463 targeted clicks that landed on their business page or contacted directly
$1.00 per message conversation
$0.20 per click
This ultra-low-cost lead generation campaign proves that Meta Ads for roof lining services can deliver real, qualified actions at a fraction of traditional costs.
The messaging-based approach worked especially well for roof lining, as most leads preferred to inquire quickly via DM rather than browse a website. These 728 customer actions included both direct jobs and long-term client bookings, driving revenue and brand awareness without a website or complex funnel.
With effective marketing for roof lining businesses, we helped Best Auto Roof Lining outperform local competitors and hit ROI-positive numbers within 30 days.
While Meta Ads delivered fast conversations, our Google Ads for roof lining businesses strategy focused on intent-driven traffic. We ran the campaign for 7 months on a tight $5/day budget, totaling just $1,066 in ad spend.
Key results:
1,750+ total clicks
432 tracked conversions
Cost per conversion: only $3.80
Conversion rate above industry average
Google Optimization Score: 74.7%
Campaigns were structured around:
Search terms like “roof lining repair Melbourne,” “roof lining sagging fix,” and “car roof lining specialist”
Location targeting around Melbourne suburbs
Conversion tracking for calls and message forms
This long-term strategy not only brought in highly qualified leads, but it also built long-lasting traffic momentum from SEO and PPC combined, ensuring that Best Auto Roof Lining stayed visible even as competitors came and went.
We also saw major growth in retargeting performance and increased engagement on branded terms, meaning more people started searching for the business by name a clear sign of growing trust and awareness.
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