Horvat Smash Repairs is a trusted smash repair workshop located in the heart of Mount Druitt, NSW, specializing in quality panel beating, spray-painting, and accident repairs. With a reputation for honest service, fast turnaround, and high-ticket repairs, Horvat Smash Repairs has become a go-to for drivers across Western Sydney.
Their experienced team handles everything from insurance work to private jobs, offering professional results and outstanding customer service. To grow their online presence and attract more repair jobs, Horvat Smash Repairs partnered with ManageM8 to run strategic Google Ads for smash repairers a move that quickly proved profitable.
In late 2024, Horvat Smash Repairs wanted to scale lead generation without relying on slow word-of-mouth or directory listings. They needed:
More local job inquiries from nearby suburbs
Visibility on Google for competitive search terms like “smash repairs Mount Druitt” and “panel beaters near me”
A way to attract high-value clients searching for urgent or insurance-related repair work
That’s when we launched a targeted campaign using Google Ads for smash repairers, backed by conversion-optimized landing pages and local keyword strategies.
We developed a tailored digital strategy for Horvat Smash Repairs, combining technical SEO enhancements with high-performing Google Ads for smash repairers. The objective was to drive more repair inquiries from high-value customers in Mount Druitt and surrounding suburbs, increase search visibility, and generate qualified leads for panel beating and accident repair services.
The strategy focused on:
We identified and optimized high-converting local terms like “smash repairs Mount Druitt” and “panel beaters near me,” ensuring Horvat Smash Repairs appeared prominently when potential customers searched for urgent repair solutions nearby.
We fully optimized their Google Business Profile by updating contact info, adding detailed service listings, uploading geotagged photos, and improving category tagging boosting visibility in both Maps and local 3-pack listings.
We launched laser-targeted Google Ads for smash repairers, driving traffic to high-converting landing pages designed to convert repair quote requests. These campaigns consistently delivered leads at a low cost-per-click while maximizing revenue per job.
We resolved core web issues including slow mobile performance, missing meta tags, and poor image optimization. The result was a faster site, better user experience, and improved Google rankings especially important for repair-related keywords.
Since partnering with ManageM8, Horvat Smash Repairs has experienced measurable business growth through a focused campaign built around Google Ads for smash repairers. With a lean ad budget of just $1,180 over eight weeks, our strategy generated 1,380+ targeted clicks and over $4,470 in tracked conversion value.
By carefully crafting ad groups around high-converting terms like "smash repair Mount Druitt", "panel beater near me", and "bumper repairs Sydney", we ensured every click was from someone actively searching for vehicle damage quotes or accident repairs.
Key results:
✅ 1,380+ clicks from people looking for panel beating and accident repairs
✅ $4,470+ in tracked conversions (many customers booking jobs worth $400–$1,000+)
✅ Conversion value-to-cost ratio: 3.78x, meaning nearly $4 return for every $1 spent
✅ $1.18K total ad spend, with a consistent sub-$1 average CPC across the campaign
The campaign not only captured high-ticket leads, but also scaled steadily with no wasted spend. By sending traffic to mobile-optimized quote pages and integrating call-tracking, Horvat could follow up on leads in real-time helping turn ad clicks into booked jobs quickly.
This Google Ads for smash repairers strategy has become the blueprint for local growth, showing how even niche, high-value service providers can dominate their area with the right targeting, ad copy, and landing funnel.
$71K in ecommerce sales from $46K in Google Ads. Strong ROAS and growth in just 3 months.
Read More
728 customer actions for under $360 using Meta Ads. Results and direct messages in a month.
Read More
$365K Google Ads spend and 4,040+ customers delivered with a $90 CPA. All in just 5 months.
Read More
Beauty Salon hits Page One in Auburn with SEO and over 1,200+ clicks without any paid ads.
Read More
*Explore more: *Ecommerce SEO Tips by Ahrefs
