Dalmore Legal is a Melbourne-based law firm offering tailored legal services in business law, family law, and estate planning. Known for their personalized approach and dedication to client outcomes, Dalmore Legal has earned a reputation as a reliable and results-driven legal partner for small businesses and individuals alike. With the help of Google Ads for law firms, they’ve been able to attract more qualified leads and increase their online visibility in a highly competitive space.
In mid-2023, Dalmore Legal partnered with ManageM8 to strengthen their online presence in Melbourne’s competitive legal space. The firm wanted to improve visibility for high-value services like family law, property law, and commercial litigation, and convert more website visitors into qualified leads using targeted SEO and Google Ads for law firms.
Increase visibility for key legal services on Google Search and Maps
Generate more form submissions and phone calls from potential clients
Improve local rankings for search terms like “family lawyer Melbourne” and “business dispute legal help”
Reduce cost per lead while increasing conversion volume using Google Ads for law firms
We crafted a data-driven digital strategy specifically for Dalmore Legal, combining high-intent Google Ads for law firms with tailored SEO optimizations. The focus was on growing organic reach, improving ad relevance, and increasing local trust. Here’s how we did it:
We conducted in-depth research to identify the most searched legal queries in Melbourne. Using this insight, we optimized their website and ad campaigns for terms like “family lawyer Melbourne” and “commercial litigation help.”
We enhanced their Google Business Profile with accurate legal service categories, updated contact details, and locally-focused posts. This helped boost visibility in Maps and the local 3-pack results.
We launched a precise Google Ads campaign aimed at attracting potential clients actively searching for legal services. The ad copy emphasized trust, experience, and fast consultations, leading to a surge in phone calls and inquiries.
We fixed critical SEO issues such as metadata, page load speed, and mobile usability. This not only improved rankings but also enhanced user experience, keeping visitors engaged and reducing bounce rates.
The Google Ads campaign for Dalmore Legal delivered powerful results that transformed their lead generation pipeline. Over the 5-month period, our paid search strategy brought in:
43,200 clicks from high-intent legal searches
4,040 conversions, turning website visitors into client inquiries
A lean $90.38 cost per conversion, showcasing campaign efficiency
A total ad spend of $365,000, strategically allocated across Melbourne's most competitive keywords
This data reflects more than just numbers, it proves performance. Every dollar was optimized to attract real prospects looking for legal services like family law, litigation, and business disputes.
By leveraging Google’s algorithm and combining compelling ad copy, callout extensions, and tight geo-targeting, ManageM8 positioned Dalmore Legal at the top of search results, resulting in a steady influx of qualified legal leads.
This isn’t just visibility. It’s measurable, scalable growth backed by data.
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