Hawk & Crown is a luxury watch retailer known for delivering timeless craftsmanship through a seamless eCommerce experience. Based in Australia and shipping worldwide, the brand blends classic elegance with modern convenience, offering premium timepieces to a global audience.
To boost their digital growth, Hawk & Crown partnered with ManageM8 to take their paid media strategy to the next level. By launching a smart and scalable Google Ads for eCommerce campaign, the brand aimed to drive high-volume traffic, increase sales, and generate sustainable returns on ad spend.
In late 2020, Hawk & Crown faced stagnant traffic and inconsistent sales from organic efforts. The brand needed a powerful strategy to accelerate growth during the holiday season and beyond.
Their goals were to:
Drive qualified traffic at scale using Google Ads for eCommerce brands
Increase revenue through high-converting search and shopping campaigns
Lower the cost per acquisition (CPA) while scaling monthly ad spend
Achieve a strong return on ad spend (ROAS) to sustain profitability
We designed a custom eCommerce growth strategy for Hawk & Crown, leveraging Google Ads for online watch stores and data-driven optimizations to drive high-intent traffic and consistent conversions. The objective was to scale sales while maintaining a sustainable return on ad spend.
Here's how we executed it:
We researched top-performing search queries like “men’s luxury watches” and “affordable automatic watches,” then structured ad groups around specific product categories to improve relevance and click-through rates.
Our team optimised the Google Merchant Center feed, cleaned up product data, and enabled dynamic remarketing. This helped push high-converting items to the top of Shopping results, increasing visibility and clicks.
We crafted compelling headlines and ad copy that highlighted product features, exclusivity, and limited-time offers. Custom creatives helped establish brand identity and boosted click-to-sale ratios across all campaigns.
Instead of chasing traffic, we focused on revenue. We implemented a smart bidding strategy using Target ROAS, automatically adjusting bids to maximize return while controlling ad spend for profitable growth.
The Google Ads campaign for Hawk & Crown delivered significant results that fueled their ecommerce growth. Over a 3-month span, this tightly optimized paid search strategy produced:
80,800 clicks from high-intent shopping traffic
$71,600 in tracked conversion value, representing total sales generated through ads
An impressive 1.55x return on ad spend, ensuring every dollar brought measurable revenue
$46,100 total ad spend, allocated across product-focused keywords and dynamic search campaigns
This campaign focused on maximizing scale while maintaining cost-efficiency. With precise audience targeting, optimized product feeds, and strategic retargeting, Hawk & Crown was able to generate consistent sales volume at a sustainable cost.
The campaign helped the brand establish itself as a premium online watch retailer, driving high-value purchases and expanding its customer base nationally.
$365K Google Ads spend and 4,040+ customers delivered with a $90 CPA. All in just 5 months.
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